Ten To One with Marc Farrell | Part 2

In this conversation, Marc-Kwesi Farrell discusses the journey and philosophy behind Ten to One Rum, highlighting the unique blending process that creates their distinctive offerings. He elaborates on the core products, including the white and dark rums, and their appeal to both rum enthusiasts and whiskey drinkers. The discussion also covers the brand's innovative collaborations, international expansion, and future plans for product development, emphasizing the commitment to quality and craftsmanship in rum production.

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Marc Farrell is a proud Trinidadian (And proud CIC old boy), and the
Founder and CEO of Ten To One Rum. Marc’s unique combination of
deep cultural ties to Caribbean culture and intimate knowledge of the
U.S. consumer market, have propelled him to help elevate the
conversation around rum, and bring an inspired, award-winning
product to market.

Prior to launching Ten To One Rum, Marc most recently held a number
of roles at Starbucks as its youngest Vice President, leading the
eCommerce business, U.S. Retail Lobby and Beverage Innovation,
during his tenure. He was recruited to join the executive team after a
serendipitous meeting with Howard Schultz, the company’s Founder
and CEO. This followed earlier professional stints at Fidelity
Equity Partners and Bain & Co. Farrell attended MIT at age 16,
followed by Cambridge University and Harvard Business School.

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Follow Marc and his journey through the vibrant world of craft Rum @marcfarrell12 and @tentoonerum. Check out the full lineup including special editions on their website www.tentoonerum.com/our-rums