Ten To One with Marc Farrell | Part 1

In this conversation, Marc-Kwesi Farrell, founder of Ten To One Rum, shares his journey from Trinidad and Tobago to launching a successful Rum brand. He discusses the cultural significance of Rum in Caribbean society, the challenges faced during the pandemic, and the importance of community in building the brand. The conversation delves into the art of blending Rums from different origins and the intentionality behind the brand's name and identity. Marc emphasizes the need for education in the Rum category and the unique proposition of Ten To One as a blend of various Caribbean rums.

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Marc Farrell is a proud Trinidadian (And proud CIC old boy), and the
Founder and CEO of Ten To One Rum. Marc’s unique combination of
deep cultural ties to Caribbean culture and intimate knowledge of the
U.S. consumer market, have propelled him to help elevate the
conversation around rum, and bring an inspired, award-winning
product to market.

Prior to launching Ten To One Rum, Marc most recently held a number
of roles at Starbucks as its youngest Vice President, leading the
eCommerce business, U.S. Retail Lobby and Beverage Innovation,
during his tenure. He was recruited to join the executive team after a
serendipitous meeting with Howard Schultz, the company’s Founder
and CEO. This followed earlier professional stints at Fidelity
Equity Partners and Bain & Co. Farrell attended MIT at age 16,
followed by Cambridge University and Harvard Business School.

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Follow Marc and his journey through the vibrant world of craft Rum @marcfarrell12 and @tentoonerum. Check out the full lineup including special editions on their website www.tentoonerum.com/our-rums