Winebow Spirits Sessions

Elena Urbani from Mancino Vermouth & Rinomato | Part 1

Pablo Madrigal Season 2 Episode 1

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In this conversation, I interview Elena Urbani, the brand ambassador for Mancino Vermouth, Rinomato Aperitivo and Lucano Amaro. We discuss the popularity of vermouth in Italy and its different styles, the misconceptions about vermouth, the resurgence of vermouth in the last 20 years, and Elena's journey into the hospitality industry. 

Elena shares her experience starting as a barista and eventually becoming a world trotting bartender, the importance of hospitality, and the value of being humble and willing to learn from the veterans. Elena and I bond over our shared journey from working in kitchens to becoming a bartender and brand ambassador in our own rights. We both experienced different cities and the challenges along the way while learning new skills. We talk about the importance of mentorship and the differences in the bartending industry in different countries. 

It also happens that we both share experience working in fine dining restaurants so we talk about the mental and physical toll it takes on people.

Lars, thanks for getting ice for us so we can chill our vermouth :)

Follow Elena on Instagram @_elenaurbani @mancinovermouth

Music credit
Show Intro and Outro: "Off The Path" by Macabe
Monologue: "West End" by Macabe